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Don’t Be Polite. It’s Your Right. Simply Ask.

Simply Ask is Freedom Food’s latest campaign to help improve farm animal welfare.

Backed by top chefs including Raymond Blanc, Antony Worrall Thompson, and Paul Merrett, the campaign urges people to ‘Simply Ask’ about where their food comes from when eating out.  

This is in a bid to get restaurants, pubs and cafes to source products from higher welfare farms such as Freedom Food, free-range and organic. 

The campaign launches in response to news that a third of the population would boycott a restaurant that could not answer a question about where they source their products.*

And 60 per cent of us think we have a right to know the provenance of our food when eating out.  Let us know what you think by clicking on the poll opposite.

With a major push on eggs this year, the campaign will specifically urge people to ‘Simply Ask’ restaurants if they use eggs from hens that have not been kept in cages. And a host of MPs have added their support to the campaign by signing the 7 foot tall Simply Ask egg with Antony Worrall Thompson outside the Houses of Parliament.

Did you know?

Eighty per cent of whole and liquid eggs used in restaurants, pubs and cafes as well as in products (such as quiches and cakes) come from hens kept in cruel battery cages.  This compares to about 58 per cent of whole eggs produced for boxes sold in supermarkets.**

How can you help?

‘Simply Ask’ what eggs are being used next time you eat out and help make a difference to the lives of millions of hens. Journalist David Green decided to do just that. Having spoken to some of the country’s top chefs, he is voting with his fork – will you? You can read his article here.

The more people demand higher welfare products like free-range eggs when eating out, the more farmers will produce them and the more hens will be free from cages.

Click on the Simply Ask restaurant finder to find out which restaurants near you are supporting the campaign.

Many of the restaurants taking part in Simply Ask are also FoodLoversBritain.com Approved. FoodLoversBritain.com is supporting the Simply Ask campaign and you will find further details on their site about all the businesses marked in the Simply Ask Restaurant Finder with the FoodLoversBritain.com Approved logo.

Founded by food writer and consultant Henrietta Green, FoodLoversBritain.com houses nearly 4,000 businesses such as speciality producers, cookery schools, markets and restaurants. All are vetted by the expert team at Food Lovers to ensure they deliver on taste, quality, value, local and regional sourcing and farm responsibly with care for livestock and the environment.

If you own or work for a restaurant that uses cage-free eggs and would like to support Simply Ask, please email us at simplyask@freedomfood.co.uk

Want to know more about eggs or hen welfare?
Visit the RSCPA website and try The Little Green Book of Crackingly Good Eggs.

*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2017 adults. Fieldwork was undertaken between 22nd - 24th April 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
**This figure is from the BEIC (British Egg Industry Council) and refers to all liquid and whole eggs excluding whole eggs sold in boxes.